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My Sons’ Easy-Bake Oven Shame

Joanna Schroeder wonders why, as traditional gender roles are starting to fade, the Easy-Bake Oven is now more girly than ever. —— For three weeks I’ve been barraged with requests from my sons for one...

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‘Lego Friends’ Can Go Straight to Hell, or Why Gendered Toys Are Bad for Kids

Brett Ortler is disappointed that the most gender-neutral of toys has fallen back into gendered stereotypes. —- My mission was simple: Find presents for my niece for her third birthday. The automatic...

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LEGO Friends and Girls on the Run Get the Conversation Started

LEGO Friends is reaching out to young girls again, and this time they want to talk about it. — There was something of a backlash a few years ago when LEGO first introduced their Friends line of...

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Gendered Toys: Why LEGO Friends is Bad for Boys AND Girls

As a mom of boys, Joanna Schroeder has seen exactly how pink-washed toys harm both boys and girls. By Joanna Schroeder One of the worst feelings in the world, as a parent, is watching your child...

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